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Coronavirus Resources

Social Media

Social Media

  • Through pinned posts on Facebook and Twitter feature one post that appears at the top of your profile. This post provides an ideal place for a summary on closure notices and directly link visitors to a coronavirus resource page.
  • Look to your partner’s accounts. Are there hashtags they are using to share community information and resources pertaining to COVID-19? Is there a hashtag you can encourage library users to share how they are accessing digital resources?
  • Create relevant visuals with icons and imagery that can be easily shared by partners or across platforms through Canva’s free Coronavirus templates or Iconfinder’s free Coronavirus awareness icons.
  • As you continue to post, look at your analytics to track e community response to posts. Are individuals responding to your posts? How many clicks or views have different topics received? These results can inform what information your community may be looking for right now.
  • Creating forums for individuals to interact, such as Twitter chats, can take the place of pop-up events. Library staff members can use hashtags and to pose questions and share resources over the span of an hour. This idea is mentioned by Tiffany Breyne, a communications coordinator at Skokie Public Library, in her “Engaging with Patrons via Social Media” article in Public Libraries Online.
  • Calgary Library in Alberta, Canada has developed a “Filming at Home” tip sheet to provide guidance on lighting, wardrobe and setting up your camera. These tips can help inform standards for any recorded or live video programming your library may be offering.

DC Public Library (pop. 693,972) serving the District of Columbia, has instituted many of these engagement practices for its users. The library has continued to amplify the efforts of their partners, including local government, by sharing and participating in virtual events such as the DC COVID-19 Mental Health Workshop.

Email

  • Many libraries have set up an auto-reply message to library users highlighting their closure and noting that immediate responses may have a longer delay. This message, while sharing information about the closure, also provides an opportunity to highlight the library’s digital offerings through online collections or social media. Several libraries are also using their auto-reply message to direct people to their coronavirus resource webpage.
  • Staff members can use their email signature to highlight digital resources. By adding a link or a blurb about these resources, that ensures that any partners, residents or other stakeholders you are communicating with at this time can be linked to the resources your library offers.